Google is a force to be reckoned with. Being one of the largest, most lucrative mega-corporations on the planet, when they set their sights on something, you can be sure that they mean business. And for this reason, major video game companies such as Sony and Microsoft are likely squirming in their seats a little.
Google has announced a new service that they call Google Yeti. And, from early reports of what the service aims to be, the video game industry could well be about to undergo a serious revolution. Billed as the Netflix of games, Google Yeti aims to change the way games are distributed to gamers. The concept is a simple one, but also one that could turn an entire industry on its head, and even surpass current console champions like the PlayStation 4.
What Is Google Yeti?
Very simply, Google Yeti aims to turn video games into a service similar to Netflix. Netflix, which is currently transforming the visual entertainment industry, provides an enormous library of series and films, for a relatively small monthly subscription fee. Users have access to the entire Netflix library, without limitation, to be streamed whenever is desired.
Google Yeti aims to do the same, but with video games. Much like at an online casino, an enormous library of games would be offered to subscribers, to be played whenever desired, without limitations. A good idea, indeed, and certainly one that has only recently become possible, with the enormous increase in Internet bandwidth speeds.
Gamers are already sitting up and paying attention, given the enormous convenience, and value for money that such a service could provide. And, the concept certainly works with Netflix, so why shouldn’t it work with video games?
Questions arise as to which games the service would provide, which game publishers might be interested, and even what the requirements would be to run such a service. Details are thin on the ground at the moment, with Google simply saying that they are in talks with major game publishers.
However, it shouldn’t be forgotten that such a service already exists, but in a much more limited form. PlayStation Now offers the exact service proposed as Google Yeti, but limited exclusively to a library of PlayStation games. The PlayStation Now service operates by streaming games to a user, with the bulk of the work being done on the server side of the process. Which is to say, one does not need a PlayStation in order to play the games. The only real requirement of note is a minimum download speed of at least 1 megabyte a second.
Google Yeti will likely attempt to mimic the PlayStation Now service, but expand the catalogue of games offered vastly.
The End Of Consoles?
When Google Yeti launches, there is no question that it has the potential to revolutionise the gaming industry. Many may prefer a streaming service, with a monthly subscription, to having to buy expensive hardware, and fork over large sums for original games. In fact, the maths speaks for itself in terms of value for money. But will this spell the end of consoles?
It’s difficult to say exactly how Google Yeti will work, and exactly when new releases will be available. One assumes that new releases will not immediately be available, especially since it would likely hurt the initial earning potential of the game’s publisher. Should Google Yeti become as popular as Netflix, however, it may well be that games are developed specifically for the service. That, however, is pure speculation on a service that is still only in the early stages.